Strategi Fundraising dan Filantropi Pengelolaan Dana di Badan Amil Zakat Nasioal Kabupaten Gresik
DOI:
https://doi.org/10.65778/atjebi.v4i2.62Abstract
This study aims to analyze fundraising strategies and philanthropic practices in fund management at the National Zakat Agency (BAZNAS) of Gresik Regency. The study employs a qualitative approach with a case study method to deeply understand the processes of collecting and distributing zakat, infak, and sedekah (ZIS) funds. The research findings indicate that BAZNAS Gresik Regency implements two main strategies for fund collection, namely the Ayo Belajar Infak (ABI) Program and the Zakat Program. The ABI Program focuses on education and habituation of infak among students, while the Zakat Program is aimed at communities that have fulfilled the obligatory zakat requirements through professional zakat and zakat on wealth. Furthermore, fund distribution is carried out through five main programs, namely Gresik Cerdas, Gresik Peduli, Gresik Sehat, Gresik Berdaya, and Gresik Taqwa. These five programs reflect BAZNAS's efforts in creating social welfare, economic empowerment, and spiritual enhancement of the community. Overall, the implemented fundraising and philanthropy strategies demonstrate high effectiveness in increasing community participation, strengthening public trust, and supporting transparent, professional, and sustainable ZIS fund management.
Keywords: Fundraising, Philanthropy, Zakat, BAZNAS
References
Al-Fadhil Nasution, I., & Nurhayati. (2023). Strategi Fundraising Dalam Meningkatkan Penerimaan Dana Zakat Di Baznas Kabupaten Deli Serdang. Jurnal Ekonomi, Manajemen Dan Akuntansi Universitas Islam Negeri Sumatera Utara Medan, 1(2), hal 260-261. https://doi.org/10.572349/neraca.v1i2.163%0Ahttps://jurnal.kolibi.org/index.php/neraca/article/view/163
Baidowi, H. S. M. (2019). BAZNAS Kabupaten Gresik dan Strategi Pendekatan Public Relations dalam Peningkatan ZISWAF. Maliyah : Jurnal Hukum Bisnis Islam, 9(2), 197–226. https://doi.org/10.15642/maliyah.2019.9.2.60-89
Guntur, Sunarti, S., & Rafik, A. (2021). Strategi Fundraising dan Filantropi Dalam Pengelolaan Lembaga Amil Zakat Infaq dan Shadaqah Muhammadiyah (LAZISMU) Di Kabupaten Sambas. Jurnal Ilmiah Al-Muttaqin, 6(2), 103–115.
Hafidz, A. (2021). Strategi Funddraising Filantropi Islam Dalam Meningkatkan Kesejahteraan Msyarakat (Studi Kasus Koin Berkah di Desa Gunungteguh). At-Tawassuth: Jurnal Ekonomi Islam, IX(I), 167–186.
Hendra, A Soemitra, ZM Nawawi, M Rizal, MF Rahmadana. (2025) Redefining Network Marketing: A Maqashid Shariah-Based Business Model For Community Prosperity. International Journal of Environmental Sciences 11 (6), 2025.
Kasanah, N. (2019). Manajemen Filantropi Islam untuk Membangun Kemandirian Nahdliyin (Studi tentang Gerakan Koin NU di NU Care Lazisnu Kabupaten Sragen) [IAIN Ponorogo]. http://etheses.iainponorogo.ac.id/5524/1/ISI - 212117003.pdf
Kaswinata, Muhammad Ramadhan, Muhammad Rizal, Muhammad Fitri Rahmadana, 2025. A Model for Empowering Micro, Small and Medium Enterproces (MSMEs) Through Sharia-Compliant Financing in Regional Developman Bank. International Journal of Environmental Sciences, 887-897, 2025.
Muhammad Rizal et al, 2025 “ Buku Ajar Akuntansi Syariah” Penerbit CV.LARISPA. https://www.larispa.co.id/segera-terbit-buku-akuntansi-syariah/
Muhammad Rizal, Muhammad Ramadhan, Nurlaila , Kamila, Saparuddin Siregar, 2024 Social Responsibility Orientation of Banking in Indonesia (Case Study on Islamic Banking in North Sumatra).Journal Of Ecohumanism 3 (03), 22-47, 2024.
Nugroho, A., Ahmad, A., & Wijoyo, W. (2021). Analisis Strategi Fundraising Zakat Dalam Meningkatkan Jumlah Muzakki Studi pada LAZ BaitulMaalKu Kabupaten Karawang. Jurnal Ekonomi Syariah Pelita Bangsa, 6(01), 77–85. https://doi.org/10.37366/jespb.v6i01.179
